Every March since 1987, the South By Southwest (SXSW)
Conferences and Festival takes over the Capital City.
One of the world’s largest and most respected industry
conferences, SXSW showcases two weeks of the best in
new music, film, digital media and interactive arts – plus
hundreds of industry-related seminars, discussions, workshops, interviews, meetings, and panels.
The event is made up of three distinct industry conferences:
SXSW Interactive; SXSW Film; and SXSW Music – a unique
convergence of emerging technologies, independent films,
and the best in original music. SXSW Eco – a conference
with sessions from experts in the public, private and academic
sectors who are “committed to finding solutions for a sustainable world” – and SXSW Edu – a conference focused on
innovations in learning – enjoyed an increase in attendance.
No matter what the industry, there’s no question that the
festival has a huge impact on the city – economic and
otherwise. Last year, the economic impact of SXSW was
a booming 218 million dollars to the City of Austin. Interactive and Film events attracted together approximately
47,000 paid attendees and revenues climbed yet again with
a 28 million dollar increase.
MUSIC AND MORE
Whether it’s film, interactive, or music, it seems that more
deals take place during SXSW than at the blackjack tables
in Vegas. The New York Times, in a March 2006 article,
reported that SXSW is “…a hub for operating outside the
recording business...It could be finding a European distributor for a self-released album or the offer of a Midwestern