Texas’ statewide incentive program that
offers rebates for filming here.
Our studios, experienced work crews, variety
of scenery, diverse natural environments,
and such acclaimed directors as Robert
Rodriguez, Richard Linklater, Mike Judge,
filmmaker Terence Malick, and others have
helped to firmly establish Austin’s film business – bringing business from Los Angeles and
growing the city’s economic impact from the
film and television industry.
The total economic impact of Austin’s film
and visual media sector has totaled nearly $2
billion in the last 10 years, including the many
productions filmed at Austin Studios – the
city’s major film studio that’s housed in old
airplane hangars at the former Mueller Airport;
at Rodriguez’ Troublemaker Studios; and
at Austin Studios’ Ranch Studios project in
nearby Kyle, which offers space for 257 acres
of sets, equipment and production offices.
LONGHORNS AND MORE
The closest Major League sports team might
be in San Antonio (the Spurs), Dallas (the
Cowboys), or Houston (the Texans), but sports
are big business in Austin. The University
of Texas (itself a major employer) and other
universities, University Interscholastic League
(UIL) competitions, the Clyde Littlefield Texas
Relays (a national collegiate track championship sponsored by UT and named after
the school’s legendary track coach) and USA
Volleyball sanctioned junior tournaments bring
more than $50 million to Austin each year.
Every home Longhorn football game attracts
more than 40,000 out-of-town visitors and
generates an estimated economic impact of
more than $24 million, according to Angelou
Economics, a local economic development
and consulting firm. That doesn’t include
ticket sales or extras. Out-of-town fans buy
more than 40 percent of all season tickets.
Including single-game attendees, about
245,000 fans contribute to local hotels, restaurants, retail stores and transportation systems.
Austin’s terrain and outdoor-friendly weather
also attracts competitors from all over the
world for major running events, including
the Austin Marathon and the Capitol 10,000.
Both races attract race competitors and
spectators who add to Austin’s revenue via
hotels, restaurants and retail. In fact, the city
established the Austin Sports Commission to
recruit professional, collegiate and amateur
sporting events to the city.
Austin’s status as the state capital means
that government is another major industry,
It’s clear that, no matter what industry,
Austin is an exciting and vibrant place to do
business with a thriving entrepreneurial spirit
and opportunities of all kinds.
State Farm, Home Office, Bloomington, IL 1001136.1
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