28 AUSTIN RELOCATION GUIDE – SUMMER | FALL 2018
year. With Sixth Street, the South by Southwest Music and Film Festival each March,
the Austin City Limits Music Festival each
September, plus other music-related industry
events like the International Music Products
Association (NAMM) and the International
Folk Alliance conferences, “music tourism”
is a major industry.
SXSW draws more than 400,000 attendees
to downtown Austin for two weeks every
March, and generates an estimated $317
million in economic impact. And, the
annual Austin City Limits Music Festival,
which celebrated its sixteenth year in
2017, generates a whopping $102 million
in economic impact for the city.
Game On!: Austin’s Gaming &
Digital Media Scene
Across Texas, the gaming industry is estimated to put $177 million into the economy
– and a lot of that is because of what’s going
on right here in Austin.
With hundreds of gaming and digital media
companies here, it’s an exciting sector of the
entertainment industry that’s also one of
the fastest growing. It’s no surprise that the
Interactive segment of the annual South by
Southwest Festival has grown by leaps and
bounds since the festival began.
In fact, Austin’s billion-dollar gaming
industry is home to more than 130 game
developers- including the industry’s biggest
names: Disney Interactive’s Junction Point,
and Electronic Arts’ subsidiaries Pogo.
com and BioWare. There are also more
than 100 startup companies, and they all
combine to create thousands of interactive
games, iPhone applications, console games,
massive multiplayer Internet games, and
Ready, Action!: Austin’s Film Industry
Moviemaker.com has ranked Austin sixth
among its 2017 list of the Top 10 Cities To
Be A Movie Maker – and for good reason.
The site says “Texas’ unofficial film capital,”
has been a “thriving, moviemaker-friendly
community for years, and home to the country’s most exciting auteurs” – and that’s the
In the last 10 years, more than 600 major
features, made-for-television movies, television series’ and short films have been
produced here, in addition to hundreds of
commercials and independent projects.
Productions have included all three Spy Kids
films, The Life of David Gale, Secondhand Lions,
Once Upon a Time in Mexico, School of Rock,
The Alamo, Miss Congeniality, Courage Under
Fire, The Alamo, Hope Floats, Michael, and the
critically acclaimed television series Friday
The city’s vibrant music and film community
has also earned it high rankings by
MovieMaker magazine as one of the top American
cities to be a filmmaker – including the top
honor on the magazine’s Top 10 U.S. Cities
to Live, Work and Make Movies list – citing
Texas’ statewide incentive program that
offers rebates for filming here.
It’s clear that talented young graduates
appreciate Austin’s many opportunities
– not to mention its quality of life –
so recruiting prospective employees
is a win-win for both companies
University of Texas. Photo by Robert H. McGee
The University of Texas has been
ranked number one of more than 400
major research universities worldwide...