;ow that you know all about the
coolest party in town each March,
how do you get in; It all depends
how much you want to spend. ;or the
201; event, prices ranged from ;;;;
;early registration, film;only badge;
to ; 16;; ;walk;up registration badge;,
depending on which pieces of the
festival you wanted to attend.
The Platinum Badge gets you into
all ;;;W Music, ;ilm and Interactive
Events; the Music Badge covers all
;;;W Music ; Media ;onference and
;estival events; the Gold Badge offers
access to all ;;;W ;ilm and ;;;W Inter;
active events; the ;ilm Badge gets you
into all the ;;;W ;ilm ;onference and
;estival events; and the Interactive
Badge is your ticket to all ;;;W Interac;
tive ;estival and ;creenBurn events.
Wristbands are also available, which
are less expensive than badges.
But keep in mind that the wristband
doesn’t get you into the industry;
conference part of the event, and
that access to shows and films is on
a first;come, first;serve basis because
Platinum Badge holders and specific
;ilm or Music Badge holders are
;;;W Interactive is typically sched;
uled to be held in mid; March with
;;;W ;ilm and ;;;W Music following
Be sure to order your badges or wrist;
bands early because they sellout
quickly and they go up in price, over
time. Remember to only trust the
official ;;;W site; www.sxsw.com.
Registration typically opens in early
;ugust. ;eep checking the website for
the exact date and other details.
finalists are shown in a special program
as part of the regular SXSW Film Festival
SXSW Music wraps up the conference, and
there’s a clear distinction when film and
interactive ends and when music begins.
The annual Austin Music Awards kicks
off the music portion of SXSW, and it’s a
can’t-miss event. Get tickets when they go
on sale, because it sells out every year.
Each year, SXSW music welcomes thousands of acts representing 55 countries at
over 100 venues. The alumni of this event
reads like a Grammy winners guest sheet.
Producer, composer and arranger, Quincy
Jones came in 2009, while rocker Bruce
Springsteen was the keynote speaker in
2012 and rocker Dave Grohl of Nirvana
fame was the keynote speaker in 2013.
Lady Gaga had the honors in 2014. In
past years, other SXSW speakers and
performers have included Pete Townsend,
Jeff Beck, David Byrne, Shawn Colvin,
Tony Bennett, Johnny Cash, Sheryl Crow,
Billy Idol, Philip Glass, Wyclef Jean,
Robert Plant, Willie Nelson, Tori Amos,
The B52s, 50 cent, and Justin Timberlake.
Though SXSW is an industry conference,
the opportunity to see bands from all over
the world – especially up-and-coming
artists – is far too tempting for many
music fans, many of whom travel from
around the country and the world just
to check out the newest bands. Even if
you’re a music lover short on cash, you’ll
still see and hear great music. SXSW
Music offers free shows three nights a
week at Auditorium Shores during the
festival with great artists. Elvis Costello,
Alejandro Escovedo and The Strokes
have all played free shows here.
There are also tons of other musical
events that happen outside the official
festival. In particular, the shows on South
Congress Avenue and South Lamar have
grown into their own – including a fun,
quirky festival of music known to locals
as South By South Austin.
AND HAVE FUN!
Best bet? No matter what you want to see
at SXSW, be prepared and have a plan.
Whether it’s a hot band, new film, or top
technology speaker, it’s best to arrive as
early as possible. SXSW involves a lot of
standing in line, so be prepared for that,
too. For music, the wristband covers the
admission price, but if it’s a hot show,
arrive early and keep your fingers crossed.
Everything depends on space available
after SXSW badge holders are admitted.
SXSW underscores Austin’s undisputed
position as a creative nexus of entertainment, and as Austinites, we’re proud
to call it our own each March. Whatever you decide to attend, you are sure
to enjoy it. So get a sitter, splurge for a
badge or a wristband, and enjoy the benefits of the city’s creative status.
For more information about SXSW
and details about upcoming events, visit